Who should be in charge of Enterprise 2.0?
For many classical IT systems, there was often a obvious role in the organization for which it was ultimately responsible. Most IT systems centralize automation and control, yet the opposite is often true of social systems, which distribute and disseminate information and attention using the rules of human behavior, connecting participants to the far-flung reaches of the business. Basically whoever wants to listen or participate. Consequently, there are a few more actors and thus potential leaders, including some unlikely ones, that will determine the success of an Enterprise 2.0 effort.
It really takes a village, or more properly, an forward-looking organization that is trying to recalibrate itself around the way that the way that the world seems to be shifting. That shift, the fast-moving and global world of sharing, participating, and openness that is social media at its finest, is one in which smart organizations will pull together their best internal leaders to proactively make themselves better.More from Dion Hinchcliffe at http://www.zdnet.com/blog/hinchcliffe/who-should-be-in-charge-of-enterprise-20/1434?tag=mantle_skin;content
