Julien from Superfeedr on why publishing content should be in everyone's interest:

The non realtime publishers

This is the last category of site, and still the vast majority. When looking at Alexa’s top 50, it’s obvious. Yahoo!, Windows Live, Baidu, Wikipedia, Amazon, Ebay, LinkedIn, Flickr, Craigslist, RapidShare…

Where are the e-commerce website sharing their catalogs in realtime with the price comparison search engines?

Where are the classifieds website pushing their content in realtime to iPhones?

Where are the Sports site pushing their content in realtime to forums or chat services?

Where are the news outlets pushing data to the feed readers?

One could argue that pushing data is letting 3rd party application use it. That’s my point actually : pushing data away is at worse pushing it to services with users, which means that your content will eventually gain eyeballs. At best, nobody cares about your content, so you’re safe.

Of course, we talked about the hundreds of new usages that are yet to be seen, from sync, to mobile, from presence to notifications… we haven’t seen anything yet. Please, publishers, let others benefit from your data. Publishing your awesome content without distributing it is pretty much like making the best product in the world but leaving it in the factory.

It’s time for content publishers to make their content dynamic and push it so they can control its distribution.